Digital World changes very
rapidly and if you are a eCommerce business then you must be aware of this
runaway train-like pace. The only Strategy to stay ahead of the
competition and changes is to be aware of the latest trends and keep pace. So
the Big Question, what is coming down the year and how it will reflect the
eCommerce business?
Mobile Shopping !
Most of the shopping now a days is done by the users over their
mobiles. Online shopping stores and websites are already shifting towards mCommerce Shopping Experience for the users,
because the mobile users just keep on increasing. Smartphones are no passing
fad that can be proved with the lack of eye contact between anyone in public
transport or in private vehicles. People are using their smartphones for
everything except for some of the things eating, breathing and sleeping, tough
it might be possible a app is been created for that.
As the mobile users move from an add to a central part of the
shopping experience, more business can be expected out of it and the focus of
creating a mobile friendly stores and to add hybrid experience if possible in
physical store to address mobile shoppers who sometimes find themselves inside
a physical retail location.
Smart Gadgets, Smart Money!
Smart gadgets have already taken the world by force. Google has
already started the fire with the introduction of their smart Glasses and with
the Apple's iWatch ready to be dropped later this year it will definitely turn
that brush fire into an four alarm blaze on an windy day. Smart Wearable
gadgets will sure put the internet with in the easy access for the users so
that both the marketing and shopping will become more like breathing than a
conscious effort.
Businesses will be able to quickly update the consumers in respect
to the price, changes, promotions, etc. of the products, providing a whole new
method for marketers to attract the consumers, a way only one stops when a
person is asleep. Store can broadcast signals to the smart gadgets (wearable)
that send deals or marketing materials to the consumers who are in the range.
Just imagine walking past a Cafe Coffee day and your Apple watch signal you
about the new drink, which then you order and pick-up inside the store.
Smart gadgets can be seen as a link between the e-Commerce and the
real stores that bridge the gap and brings the future world that the movies
have promised us for decades.
Customization, your way!
Getting your things customized according to your requirements is a
pretty good deal. As per the toady there has been limitations with the services
and products that a company can provide and the degree they are able to offer
exactly what the consumer is looking for. e-Commerce adds up changes to this
marketing side equation. Visitors and users constantly volunteer personal
information through their mails, searches, allowing advertisers to cater the
exact match of the products the user might be interested in. It will allow the
businesses to capture not just the targeted demographic areas, but also the
individuals within the targeted demographic, based on the activities they do
over the internet, to convert them into prospective customers.
Fast, Instant!
The internet speed is ever increasing. Look back in the past 15
years ago people has to connect the home phones to check the web and the
emails. Now the things have changed rapidly and tagging along for the ride are
the expectations of the general public.
e-Commerce websites has to make it sure that they provide the
required content and not sacrificing the time that it takes to boot over the
internet or complete a purchase. Online stores have to make sure to save the
time of the visitors spend in searching the products which depends on the user
query , by creating user friendly algorithms to quickly display the best
possible match results for the searched keyword.
Shipping & Delivery!
Already Google and Amazon are offering the same day shipping of
the products in some of the specified areas if you order early in the day. There
are some dreamers speaking about the 30 minute delivery window after the time
of purchase. The sheer infrastructure for this fast delivery is only possible
for the biggest retailers at the moment, tough with all the innovation it has a
way to become less cost prohibitive with the time and a idea for the small
businesses.
What do you thing of the
biggest trends in the 2015? Please tell us in the comments...
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