Digital
Transformation:- It’s all about embracing Change | Change has to Start
Somewhere
We
have a lot to learn about digital transformation, what it is, what it offers
business. Certainly its most effective when tied to an end goal, milestones,
tranches related to future? However, it’s for business strategists to drive
social business evolution and digital transformation strategies based on
insight from peers and market leaders.
The
essence of digital transformation comes to people and how their digital
behavior varies from traditional customer.
Digital
Transformation is different for every organization. It’s an evolving process
and we all are evolving. Its realignment of technology and business models to
efficiently engage digital customers end to end suiting respective business
goals and requirements, however, this should not be misunderstood as an effort
to renovate business vision, models, and investment for a new digital economy.
Digital
Transformation is vast, hence difficult to identify series of best practices
outlining how businesses are changing. Every organization indulging into Digital
Transformation have their Strategist start with Journey Mapping to Improve Customer
Experience have clear understanding of digital touch-points with new Social and
Mobile Technologies with renewed Focus on ENTITRE
CUSTOMER EXPERIENCE. New Digital Channels can be catalyst both for digital
transformation and eventually digital customer experience. The customer online
journey is core and its important to understand how it flows and then map it
what is being offered and identify gap and then strategies GAP fulfillment plan
by product enhacement or technology infusions or offering upgradation as the
case may be. Effectivey build up Digital Strategy based on journey mapping
findings. Effectively it reflects a more holistic approach to enhacing digital
customer experience.
Most
Important digital transformation initiatives with priorities may differ based
on respective organizational goal is:-
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Most
important Digital Transformation has its own challenges, company culture and
management drive is fundamental to success. Without openness to change digital
transformation will not happen.
Benefits of Digital
Transformation – this can be measured both at business
level and customer level
Moreover, though it
varies from industry to industry and level of organizational involvement.
However, this certainly yield significant ROI and:-
1. Digital
Transformation directly impacts bottom line
2. This
leads in excellent collaboration and productivity
3. This
helps companies to assess to real customer experience
